Ever since taking this advertising class this semester I have started really analyzing commercials and different forms of ads. Recently I have been seeing some great ads from Red Bull. They are simple and fully based off of sponsorships of different athletes. My roommate and I were just discussing the other day and realized how brilliantly energy drinks have come into the market and made themselves popular by sponsoring every event and athlete around. When you see someone like Travis Pastrana chug a Red Bull and jump out of a plane with nothing, but board shorts and socks on and then land safely on the ground because two people grab him and harness him to one of them you think, damn maybe I can do that with a little practice and some Red Bull. I may be rambling on a little bit, but the point of this is to show that simplicity is still key in capturing your audience through advertising. In this day of Tivo and DVR advertisers need to make ads that capture your attention and make you want to stop and watch. Check out some of these ads and let me know what you think.
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