In 2007 Nike worked hard on a series of shoes to release in 2008 for the 25th Anniversary of the Air Force 1(AF1). Among those shoes were two pairs of extremely limited edition AF1 Lux that were made by hand in Italy, have genuine exotic skin and have a 18k gold lace debay. I remember they released a video showing the process of creating these one of a kind pieces of art and it blew my mind. Both shoes were selling for $2000, but something about the white anaconda's just made me want to sell everything I had and buy them. All I could think about was having a pair and saving them to wear at a life changing event, like a wedding. That video changed my life and especially my respect for quality footwear. Watch the video and if your a sneaker head, or not, you'll know what I mean.
What made me think of that AF1 video was something I saw today on Highsnobiety. It is a great video by Frontline where they got the opportunity to take a tour of New Balance's Flimby UK factory and see how their amazing shoes get created. It's a great step by step look into one of my favorite processes the creation of shoes. Tours like this really increase my respect for the company and their final product. The effort that goes into every shoe that New Balance makes is wonderful and shows why they have continued success in the footwear industry. These videos are one of my favorite current forms of advertising because they are viral and increase the quality of the brand name. After watching this video I may just go down to a local shop and get a new pair of New Balances.
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